Hallos

Marketing Masterclass for Startups and Leaders 2021

Marketing Masterclass for Startups and Leaders 2021

  • 18 hours
  • Self-paced online
  • Certificate on completion

Part of Management courses

Marketing Masterclass for Startups and Leaders 2021 teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in professional life. This Marketing Masterclass for Startups and Leaders 2021 is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.

To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills.

The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.

  • Accredited by CPD
  • Instant e-certificate and hard copy dispatch by next working day
  • Fully online, interactive course with Professional voice-over
  • Self paced learning and laptop, tablet, smartphone friendly
  • 24/7 Learning Assistance
  • Discounts on bulk purchases

Who should take the course

Anyone with a knack for learning new skills can take this Marketing Masterclass for Startups and Leaders 2021. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.

Certification

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Accreditation

All of our courses, including this Marketing Masterclass for Startups and Leaders 2021, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Curriculum

  1. Section 01
  2. Introduction to Building Your Model
  3. Role of Marketing
  4. Importance of Modern Marketing
  5. Framework for Building Your Marketing Model
  6. Step 1: Know Your Numbers
  7. HOMEWORK: KNOW YOUR NUMBERS
  8. Step 2: How to Measure the Right Numbers
  9. The Art of Experience Mapping
  10. The Buying Process
  11. HOMEWORK: BUYER JOURNEY QUESTIONS
  12. Step 3: Conversion Rates
  13. Do You Know Your Industry Averages?
  14. Step 4: Building Your Model
  15. Knowing the Value of a Lead
  16. HOMEWORK: BUILD YOUR MODEL
  17. Step 5: Building Your Scenarios
  18. HOMEWORK: BUILD YOUR FUNNEL
  19. Practical Campaign Models
  20. Next Steps
  21. Section 02
  22. Introduction to the Belief Framework
  23. Rule 1: Everybody has Beliefs
  24. Rule 2: Belief is a Strong Motivator
  25. Rule 3: Belief Precedes Behavior
  26. Rule 4: All Beliefs can be developed
  27. Rule 5: Beliefs can be measured
  28. The 5 Belief Framework Principles
  29. Principle 1: Act like a Mentor
  30. Belief Framework: Definition of Mentorship
  31. Belief Framework: A Mentor is Other-Centered
  32. Belief Framework: A Mentor is Authentic
  33. Belief Framework: A Mentor is Empathetic
  34. Belief Framework: A Mentor is an Authority
  35. Belief Framework: A Mentor is Committed
  36. Principle 2: Your Customer is Human
  37. Introduction to Personas
  38. HOMEWORK: DEFINING YOUR TARGET MARKET
  39. Elements of a Good Persona
  40. Telling Your Persona’s Story
  41. HOMEWORK: PERSONAS
  42. Principle 3: Identify and Establish the Need
  43. Defining Consumer Needs
  44. Discovering Your Genuine Contribution
  45. Create or Satisfy Needs?
  46. HOMEWORK: IDENTIFY AND ESTABLISH THE NEED
  47. Principle 4: You Have the Solution
  48. Journey Specific Solutions
  49. HOMEWORK: ESTABLISHING THE SOLUTION
  50. Content Types per Stage
  51. HOMEWORK: DEFINING THE BUYING PROCESS
  52. Principle 5: People Respond to Direction
  53. Ad & Brand Exposure
  54. Two Types of Actions
  55. Creating the Belief Framework
  56. HOMEWORK: THE BELIEF FRAMEWORK
  57. Values-Based vs Fear-Based Marketing
  58. Features vs Benefits
  59. Section 03
  60. Introduction to CRO
  61. Defining Conversion
  62. Building Your Conversion Plan
  63. STEP 1: MEASURE
  64. 3 Primary Methods of Data Analysis
  65. Data Tools and Tags
  66. HOMEWORK: INSTALLING TOOLS
  67. Important KPIs@
  68. Funnel Pages
  69. HOMEWORK: DASHBOARD & REPORTS
  70. HOMEWORK: SEGMENTS
  71. STEP 2: ANALYZE
  72. Funnel Touchpoints
  73. Hypothesize
  74. Prioritize
  75. HOMEWORK: CRO WORKLOG
  76. STEP 4: DESIGN
  77. Mobile Design
  78. Buzzword Compliance
  79. User Experience
  80. Consumer Focus
  81. What’s Missing?
  82. STEP 5: IMPLEMENT
  83. STEP 6: LEARN
  84. Key CRO Takeaways
  85. Section 04
  86. Introduction to SEO
  87. Defining Modern SEO
  88. The 5 Primary Keys of SEO
  89. Common SEO Myths and Misconceptions
  90. Why is SEO Important?
  91. The SEO Plan
  92. PART 1: TECHNICAL SEO
  93. Wrapped into Next Video
  94. Meta Tags
  95. Meta Tag: Title
  96. Meta Tag: Description
  97. URL Construction
  98. Duplicate Content
  99. PART 2: CONTENT
  100. Stage 1: Keyword Research
  101. 4 Steps of Keyword Research
  102. HOMEWORK: KEYWORD LIST
  103. Stage 2: Content Audit
  104. Conducting a Content Audit
  105. Stage 3: Competitor Analysis
  106. HOMEWORK: SITE COMPARISON
  107. Stage 4: User Experience
  108. PART 3: LINKING
  109. Internal Linking
  110. External Linking
  111. Link Flywheel
  112. Link Types
  113. Link Building Strategies
  114. Social’s Impact on SEO
  115. HOMEWORK: SOCIAL INFLUENCERS
  116. METRICS
  117. Metric: Keyword Rankings
  118. Metric: Backlinks & Linking Root Domains
  119. Metric: Organic Traffic
  120. Metric: Average Time-On-Page
  121. Metric: Pages Per Session
  122. Metric: Returning Users
  123. Metric: Bounce Rate
  124. Metric: Page Speed
  125. Metric: Traffic By Device
  126. Metric: Conversions
  127. Section 05
  128. Introduction to Content Engagement Plan
  129. Modern Marketing Funnel
  130. Why Content Fails
  131. What Makes Content Valuable?
  132. Interactive Content
  133. Personalize Content
  134. Full-Funnel Content Plan
  135. Defining Content Type
  136. Consumer-Centric Content
  137. STAGE 1: TOFU CONTENT
  138. TOFU Spotlight: Social Media
  139. TOFU Content Examples
  140. STAGE 2: MOFU CONTENT
  141. MOFU Goals and Tactics
  142. MOFU Content Examples
  143. STAGE 3: BOFU CONTENT
  144. BOFU Goals and Tactics
  145. BOFU Content Examples
  146. STAGE 4: RETENTION CONTENT
  147. Retention Goals and Content Types
  148. Retention Content Examples
  149. Measuring Success
  150. HOMEWORK: CONTENT ENGAGEMENT PLAN
  151. Section 06
  152. Introduction to Multi-Channel Lead Acquisition
  153. DATA INFORMED
  154. Primary Success Metrics
  155. Syncing Your Accounts
  156. Tracking & UTM Codes
  157. HOMEWORK: UTM CODES
  158. Custom Dashboards
  159. HOMEWORK: DASHBOARD & REPORTS
  160. HOMEWORK: SEGMENTS
  161. ALL CHANNELS ARE PART OF THE JOURNEY
  162. INTEGRATED MARKETING COMMUNICATIONS (IMC)
  163. IMC Defined
  164. IMC Strategy
  165. IMC Examples & Marketing Mix
  166. DEVICE AGNOSTICISM
  167. BRANDED STYLE GUIDE
  168. Manual of Styles
  169. Example Style Guides
  170. CHANNEL: EMAIL
  171. Email Metrics
  172. Email Design
  173. Email Personalization
  174. Lead Nurturing Campaigns
  175. Different Types of Lead Nurturing Emails
  176. Growing Subscribers
  177. CHANNEL: SOCIAL
  178. LinkedIn
  179. Facebook
  180. Twitter
  181. YouTube
  182. Other Social Networks
  183. CHANNEL: SEARCH MARKETING
  184. #1: Be Found at Every Stage
  185. #2: Drive Dual Strategies
  186. #3: Boost Conversions
  187. #4: Dominate the SERPs
  188. #5: Conversions
  189. Integrate, Don’t Separate
  190. CHANNEL: REMARKETING
  191. Why Remarketing Works
  192. Different Types of Remarketing